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Director of Marketing and Media Design

Company: Contra Costa Community College Distric
Location: Castro Valley
Posted on: May 7, 2022

Job Description:

Special Instructions to Applicants - Note: New employees will be placed at the first step which is $9,758.00 per month, second step $10,251.00 per month or third step at $10,770.00 per month (depending upon experience). Based on current salary placement guidelines, all step increases for which an employee becomes eligible shall take place on July 1st of each fiscal year. These increases will occur, on annual basis, until the maximum step of $11,888.00 per month is reached on the salary schedule.

Our Vision for Social Justice - We are seeking people who recognize the critical role community colleges play in social justice, who have ability in this space, enthusiasm for this work, ideas and vision to improve our approaches, and a commitment to achieving equitable academic success for the 50,000+ students attending our five beautiful colleges and centers. Our social justice work calls for employees who have a sense of social responsibility, interest in our community and world in which we live.

The intention of social justice work is to strengthen humanity by understanding that every person deserves the benefits of fully participating in our society and institutions.

Academic researchers have illustrated that crucial social justice principles are a compilation of equality, equity, diversity, inclusion, engagement, environmental sustainability and human rights. These complex principles are challenging to operationalize in higher education; yet, we are steadfast in our diligence to forge ahead to advance this vital mission.

Community colleges are uniquely positioned to lead higher education in the work of social justice. Many of our students come from historically underserved and underrepresented backgrounds; students of color, students with recent immigrant histories, students from cycles of low income if not poverty, students from indigenous communities, and students from first-generation families.

The idea of promoting social mobility through education is unconditionally and uncompromisingly embraced by community colleges. This is an exciting role, and it comes with a heavy responsibility. Simply put, we need to create environments where our students achieve greater academic success, so much so that we close our persistent equity/opportunity gaps.

If you are committed to social and racial justice and if you are interested in joining a community dedicated to solving these inequities through education, please apply.

Recruitment Type: - Open (Internal and External applicants)

Location - Los Medanos College

Posting Number - 0001647

# of Openings - 1

Range - M6

Salary - $9,758 - 11,888 per month (see special instruction for step placement)

Position Status - Permanent

Overtime Status - Exempt (not eligible)

Position - Full-Time

If temporary, employment duration: - N/A

# of Hours Scheduled Per Week - 40

Work Schedule By Day and Work Hours - Monday - Friday, 8 a.m. - 5 p.m. (some evening/weekends)

Shift Differential % - N/A

# of Months - 12

Non-work Periods: - N/A

EEO Job Category - Executive/Administrative/Managerial

Employee Group - Manager - Classified

Department - L1007-Public Information Office

Position Definition - The Director of Marketing and Media Design develops, directs and supervises the College's marketing and public communications efforts and performs related work as required.

Distinguishing Characteristics - N/A

Examples of Duties/Essential Functions - Duties/essential functions may include, but not be limited to, the following: Develops and implements the college's marketing efforts; plans and administers the marketing budget to ensure the most cost effective use of resources; designs and purchases advertising and related materials. Evaluates the effectiveness of all marketing and communications efforts on an ongoing basis to ensure the timely adjustment of strategies and plans to meet changing conditions. Develops effective relationships with all Bay Area media ensuring clarity and consistency of the college's public information. Prepares news releases, generates feature stories, responds to news inquiries, and serves as the college's spokesperson when appropriate. Ensures the effectiveness of communication both within the college and with the external community. Develops new communication strategies as necessary. Communicates college goals, strategies and outcomes to the public and various community, state and educational groups. As resources allow, assists in publicizing events and programs; maintains media lists, media contacts and mailing lists. Supervises media/graphic designers and others in the preparation and production of college publications, marketing materials, and related items. Assists with marketing/public relations activities for the district office as needed and coordinates efforts with other colleges in the district. Performs other duties as assigned.

Minimum Qualification-Education/Experience - Possession of a Bachelor's Degree from an accredited college or university. Experience: Four years work experience in marketing, media, public relations, or related field. License/Certification: A valid Class C California Driver's License.

Minimum Qualification-Knowledge Of - Composition, layout and production of college publications; principles and techniques of public communication, internal communications and public relations; general journalism including composition and elements of writing for broad readership; current trends of marketing and advertising; planning, implementing and evaluating comprehensive marketing and communication plans/strategies; methods of establishing and maintaining good public and community relations.

Minimum Qualification-Skill To - N/A

Minimum Qualification-Ability To - Direct marketing and communication efforts for the college; maintain relationships with the media, notifying them of events, news releases and other pertinent information; manage staff involved in production of college publications, marketing materials and other related items; develop and implement effective marketing campaigns and materials; administer marketing budget; exercise tact and diplomacy when dealing with sensitive and confidential matters. Demonstrated accomplishment in written, verbal, and analytical skills; ability to interact with diverse groups and individuals.

Desirable Qualifications - --- Experience with and/or expertise in---

* Leading a marketing unit for a complex organization consisting of multiple departments and stakeholder groups
* Digital and traditional advertising, social media, search engine optimization, customer relationship management (CRM), and enrollment management strategies
* Effectively and simultaneously managing multiple projects, timelines, and contributors
* Effectively planning, coordinating, and editing materials for final publication and distribution
* Public relations/information, working with the media, and fostering engagement with the external community
* Demonstrated leadership and success with---
* Utilizing strong written and oral communication skills to design and present information in various formats to broad/diverse constituencies
* Building consensus, cultivating collaborative teams, and fostering positive relationships with diverse groups
* Developing, implementing, and effectively managing advertising, social media, and website strategies
* Promoting a culture of inclusiveness and respect for all members of the organization/College community, and maintaining a supportive and engaging work/learning environment
* Applying an equity-minded approach to work and service
* Ability to---
* Create a vision for an organization's marketing strategies, and translate short- and long-term goals into actionable marketing activities
* Think strategically about metrics and performance indicators to help measure success in meeting marketing goals
* Identify and implement new technology, tools, processes, and communication methods
* Implement District policies and procedures, while working effectively with faculty and staff in a collective bargaining environment.
* Understand and support the community college mission

Job Open Date: - 04/20/2022

Job Close Date: - 05/23/2022

Open Until Filled - No

Foreign Degree and Credit Statement: - In accordance with the Human Resources Procedure 3050.05, all foreign degrees and credits used to meet the minimum qualifications must be evaluated by an approved National Association of Credential Evaluation Services (NACES) agency www.naces.org prior to the implementation of the equivalency process. You must upload your evaluation with your application when you apply for this position to be considered. We cannot accept foreign degree evaluations after the closing date. The candidate bears all responsibility and costs associated with obtaining the evaluation.

About Us - About the District

The mission of the Contra Costa Community College District is to transform lives by providing outstanding learning opportunities that nurture and empower all students to achieve their educational goals. The dedicated faculty, classified professionals and administrators in the District are committed to core values and action that promote excellence in learning and equitable student success. The District is committed to hiring and developing a diverse staff that understands that cultural diversity in the academic environment promotes academic excellence; fosters cultural, racial and human understanding; provides positive role models for all students; and creates an inclusive and supportive educational work environment for its students, employees, and the community it serves.

Located in Contra Costa County, in the beautiful and diverse San Francisco East Bay area, the District serves the 1 million residents of the County through education, business partnerships and service in the community. The District first opened its doors in 1949 and is the second oldest and eighth largest multi-college community college district in California. The District consists of three colleges and two centers; Contra Costa College in San Pablo; Diablo Valley College in Pleasant Hill; Los Medanos College in Pittsburg; and the centers in Brentwood and San Ramon. The District Office located in downtown Martinez, supports the mission and functions of the colleges.

As evidenced by the rich diversity in Contra Costa County, the District enrolls a highly diverse student population. Serving over 50,354 students a year, in 2019-20 fiscal year the demographic make-up of the students was 9% Black/African American; 17% Asian/Pacific Islander; 35% Hispanic/Latino; 26% White/Caucasian; and 13% Other.

The District actively encourages a diverse pool of applicants to serve the dynamic student population and work collaboratively with existing colleagues that are equally dynamic and diverse.

Contra Costa College

Contra Costa College is a dynamic, comprehensive community college with a diverse student population. The institution has served the communities of West Contra Costa County for more than 69 years. Most of the 10,500-plus students who attend the college come from local communities, but many also come from neighboring communities and from countries throughout the world. The college offers certificates and degree programs in 70 areas. It prepares students for immediate employment and for transfer to four-year colleges and universities. Faculty and staff are proud to be affiliated with an institution that has a tradition of excellence and a reputation for educating students to live and work in a diverse global environment.

Diablo Valley College

DVC is committed to increasing student success. The college has distinguished itself as one of the nation's most successful community colleges by offering incomparable transfer opportunities and exceptional career-technical programs. In both Pleasant Hill and San Ramon, a diverse student body engages with high-quality instruction and support services designed for excellence and equity in student learning. DVC's career-technical programs keep pace with emerging technologies and skill requirements, while unparalleled transfer programs prepare students to be successful in four-year colleges and universities. DVC continuously ranks among the top transfer pathways to UC Berkeley.

Los Medanos College

Los Medanos College, opened in 1974, is the newest campus of the Contra Costa Community College District. The college prepares students to excel and succeed economically, socially and intellectually in an innovative, engaging and supportive learning environment. LMC provides quality programs and state-of-the-art facilities to serve the needs of a rapidly-growing and changing East County while enhancing the quality of life of the diverse communities it serves. Los Medanos College is known for its transferable general education program and career technical programs strongly connected with local business and industry. The college serves approximately 10,000 students.

Employee Benefits: - Insurance: The District offers health, vision, dental and life insurance for monthly classified employees and managers/supervisors and their eligible dependents. Monthly classified employees and managers/supervisors covered by another health medical plan may waive District coverage and receive a monthly cash stipend.

Retirement: Most employees are members of the PERS (Public Employees Retirement System). Faculty employees and Academic Managers are members of the STRS (State Teachers Retirement System). Police Service employers are members of Safety Public Employees Retirement System.

Deferred Compensation: The District offers two optional deferred compensation plans. Eligible employees have a choice of the 457, 403b plans and a selection of savings and investment options.

Leave Allowance: The District offers monthly eligible classified employees and managers/supervisors a generous vacation and sick leave benefits as well as 20 paid holidays annually (which can vary based on length of winter break).

Additional Benefits: The District also offers monthly eligible classified employees and managers/supervisors educational reimbursements, employee assistance programs, a travel assistance plan, longevity compensation, retiree benefits, employee discounts on health memberships and a comprehensive wellness program.

Newly hired employees may notify the respective union (Local 1 or United Faculty) if they opt to join and/or authorize payment to the union. If the newly hired employee authorizes payment to the union then the following fees apply: Local 1 has a one-time initiation fee of $45.00 and monthly contribution of 1% of gross pay +$1. United Faculty has an agency fee of .55% of gross pay plus $2.50. (All confidential, supervisory and management positions are exempt from union membership)

For further information regarding benefits eligibility and details please refer to the following documents available on the 4CD website:

Classified Employees Local 1 Contract (Article 20-Benefits):

http://www.4cd.edu/hr/localonecontract/2015-2018%20Local%201%20Contract.pdf

Managers/Supervisors/Confidential Personnel Manual (Section 8-Insurance Benefits):

http://www.4cd.edu/gb/policies_procedures/MANUALS/MSC_08.pdf

POST OFFER PRE-PLACEMENT EVALUATION PROGRAM (PEP) - All job offers of employment are conditional upon the applicant's satisfactory results of the Post Offer Pre-Placement Evaluation Program. This involves a physical strength test to demonstrate a minimum level of strength to perform the essential duties of the job. There is no charge for this service. Please do not make an appointment for testing until you have received notification from the Human Resources Department after a job offer is extended. The positions we currently evaluate are: Building Maintenance Worker, Custodian I and II, Lead Custodian, Cook, Food Services Assistant, Food Services Supervisor, Food Services Supply Clerk, Food Services Coordinator, Grounds Worker/ Gardener I and II, Senior/ Lead Grounds Worker/Gardener, Lead Maintenance Mechanic, Senior Equipment Maintenance Worker. If you are not hired in a listed classification, you may disregard this notification.

ADA Accommodations: - In conformance with the Americans with Disabilities Act, requests for reasonable accommodations may be made to slever@4cd.edu. For administrative purposes, requests must be made at the time of application.

COVID-19 Information - Contra Costa Community College District is returning to some in-person activities, in a gradual, responsive process that is following all relevant local, state, federal, and CDC guidance related to COVID-19. Applicants are advised that the Contra Costa Community College District has mandated that District employees will need to be vaccinated, test regularly, or obtain a waiver for religious or medical reasons. For those employees who receive a waiver they will be required to wear a mask and test regularly. If this employment condition is unacceptable to an applicant, they should not apply for consideration.

Quicklink - https://www.4cdcareers.net/postings/8480

Diversity Statement - It is the District's policy to ensure that all qualified applicants for employment and employees have full and equal access to employment opportunity, and are not subjected to discrimination in any program or activity of the District on the basis of ethnic group identity, race, color, ancestry, religion, marital status, sex, national origin, gender, gender identity, gender expression, age, sexual orientation, physical or mental disability, medical condition, genetic information, veteran status, parental status, citizenship or because an individual is perceived to have one or more of these characteristics or based on association with a person or group with one or more of these actual or perceived characteristics.

Supplemental Questions

Required fields are indicated with an asterisk (*).

* * Please explain how you meet the minimum qualifications for this position: 1)a Bachelor's Degree from an accredited college or university. AND 2) four years work experience in marketing, media, public relations, or related field. (If you do not possess a degree, you can upload a bachelor degree equivalency form in the attachment section of the application.)

(Open Ended Question)
* * Please describe your experience and/or expertise in: (a) leading a marketing unit for a complex organization consisting of multiple departments and stakeholder groups; (b) digital and traditional advertising, social media, search engine optimization, customer relationship management (CRM), and enrollment management strategies; (c) effectively and simultaneously managing multiple projects, timelines, and contributors; (d) effectively planning, coordinating, and editing materials for final publication and distribution; (e) and public relations/information, working with the media, and fostering engagement with the external community.

(Open Ended Question)
* * Detail your experience in providing demonstrated leadership and success in: (a) utilizing strong written and oral communication skills to design and present information in various formats to broad/diverse constituencies; (b) building consensus, cultivating collaborative teams, and fostering positive relationships with diverse groups; (c) developing, implementing, and effectively managing advertising, social media, and website strategies; (d) promoting a culture of inclusiveness and respect for all members of the organization/College community, and maintaining a supportive and engaging work/learning environment; (e) applying an equity-minded approach to work and service.

(Open Ended Question)

Required Documents

Required Documents

* Cover Letter
* Resume/CV
* Unofficial Transcript (must show degree(s) conferred) or Application for Equivalency

Optional Documents

* Unofficial Transcript 2
* Unofficial Transcript 3
* Unofficial Transcript 4
* Foreign Degree Evaluation Form (NACES Approved Agency)

Keywords: Contra Costa Community College Distric, Castro Valley , Director of Marketing and Media Design, Advertising , Castro Valley, California

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