Direct Sales Representative

Company: Badger Daylighting
Location: Benicia
Posted on: February 4, 2026

Job Description:

Badger Inc., a leader in technology solutions, is seeking a motivated and skilled Direct Sales Representative to join our dynamic sales team. The ideal candidate will focus on acquiring new clients and expanding market reach. Your role will involve strategic prospecting, presenting tailored solutions to potential clients, and driving the sales process from initial contact through to closure. At Badger Inc., you will have the opportunity to work in an environment that values innovation and customer relationships. As a part of our team, you help in shaping the future of operational efficiencies and growth within various industries through direct sales initiatives. Identify and target potential clients through strategic prospecting techniques. Deliver presentations and demonstrations of Badger Inc.’s technological solutions to new potential clients. Manage the entire sales process from lead generation to closing of sales. Meet and exceed personal and team sales targets. Maintain accurate records of all sales activities and prepare regular forecasts to monitor business performance. Ensure high levels of customer satisfaction and repeat business through excellent service. Stay updated with the latest industry trends to enhance sales strategies. Proven ability in lead generation, negotiation, and closing sales. Strong communication and presentation skills. Capability to understand and demonstrate technical solutions. Excellent organizational and time management skills. Capability to work both independently and as part of a team. Proficiency in CRM software and sales management tools. Medical Insurance Dental Insurance Vision Insurance Life Insurance 401k Certification in Sales Management (CSM) preferred. Additional certifications in technology sales or related areas are a plus.

Keywords: Badger Daylighting, Castro Valley , Direct Sales Representative, Sales , Benicia, California